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Chatsubo was featured in the Autumn 2011 edition of Viva magazine, this was what they had to say;
"New for 2011, Chatsubo is a unique menswear retail portal – think more of a personal and eclectic version of Mr Porter. After just 4 months in business, the fashion company has developed a distinctive aesthetic in terms of the labels they represent, and has filled a gap in the men’s mid-range market.
Chatsubo is a place where you can find a whole host of stylish designs if you are looking for more quality and individuality than the high street. However, unlike other online luxury fashion websites, Chatsubo does not offer extortionate price tags, or the run-of-the-mill designers that we hear of everywhere.
Russell Clements, one of the minds behind the brand, says, ‘When we put together the collections for the website, we select brands that fit the ‘casual, contemporary’ tag. We are trying to occupy a space in the market somewhere between high street and high fashion. We appeal to people who are looking for something individual to wear but don’t want to spend a fortune on the well-known designer brands – without compromising on quality.’
At the same time, the brand actively tries not to identify itself with any particular culture or movement outside of fashion. ‘Chatsubo for us simply represents well made, well fitting, interesting fashion items for men.’ However, the well-travelled team have visited boutiques around the world, including Denmark and the USA. Therefore, if there is one defining feature of Chatsubo, Russell says that it would be that it is truly international.
So where is the business going? They want to continue the growth of the business so that it becomes the one-stop place to go for men’s fashion. The site will evolve further to represent a wider array of eclectic and individual collections that will guarantee to set you apart from the high street."
Source: Viva Magazine - Autumn 2011